Stockholm, Sweden – 25/9 2024 – EDM Publications, business information provider and leader
in market research and data analytics for the consumer lifestyle industry, has partnered with
PriceAgent, an innovative SaaS platform specializing in pricing optimization, to introduce
groundbreaking pricing research solutions to the European sporting goods market.
This strategic alliance aims to empower sporting goods brands, retailers and manufacturers
across Europe with unparalleled insights into consumer pricing perceptions and behaviors. By
leveraging EDM’s extensive market expertise and PriceAgent’s cutting-edge technology, the
partnership promises to deliver real-time data and actionable strategies that enhance pricing
decisions and drive business growth.
Innovative Pricing Research for a Dynamic Market
As the sporting goods industry continues to evolve rapidly, companies face increasing
pressure to adapt to changing consumer demands and competitive landscapes. The
collaboration between EDM and PriceAgent addresses these challenges by providing
businesses with comprehensive pricing intelligence tailored specifically for the sporting goods
sector.
“We are thrilled to partner with PriceAgent to bring innovative pricing research solutions to
the European market,” said Krischan Hertle, CEO of EDM. “This partnership will enable us to
offer our clients unparalleled insights into pricing strategies, helping them optimize their
offerings and achieve a competitive edge.”
A Data-Driven Approach to Pricing Optimization
PriceAgent’s advanced SaaS platform enables businesses to collect and analyze first-hand data
on consumer pricing preferences in real-time. By integrating this technology with EDM’s
deep industry knowledge, the partnership will equip sporting goods companies with the tools
they need to make informed pricing decisions that align with consumer expectations and
maximize profitability.
“Collaborating with EDM allows us to extend our innovative pricing solutions to a wider
audience,” said Robert Tinterov, Founder and CEO of PriceAgent. “Together, we will
empower sporting goods companies to harness the power of data-driven pricing strategies and
thrive in an increasingly competitive market.”
About EDM Publications
EDM is the leading business information and intelligence provider for professionals in the
global consumer lifestyle industry with a focus on the sporting goods, outdoor, eyewear and
footwear industries.
EDM provides business information, market research and data analytics dedicated to
providing businesses with actionable insights and strategies. With a focus on innovation and
excellence, EDM serves clients across the globe, helping them navigate complex market
landscapes and achieve sustainable growth.
About PriceAgent
PriceAgent is a pioneering SaaS platform specializing in pricing optimization and consumer
insights. By delivering real-time data and advanced analytics, PriceAgent enables businesses
to make informed pricing decisions that enhance competitiveness and profitability.
