Create your first project in Priceagent (Video)

Introduction

This guide walks you through the key steps to create your first pricing research project in Priceagent. The video provides a detailed walkthrough, so refer to it for specifics.

Step 1: Set up your project

Start by naming your project. Choose a name that helps you track and identify it, such as product name, market, or campaign focus (e.g., "Running Shoes - US Launch 2025"). This makes it easy to compare different studies over time.

Step 2: Define your study

Decide what type of pricing study you want to run. For example:

• New product launches – Understand willingness to pay before entering a market.
• Price adjustments – Test how changes in price affect customer demand.
• Market expansion – See how pricing differs between regions.

Step 3: Describe your offering

Use a neutral and descriptive product name, avoiding brand mentions. Instead of "Nike shoes," use "vegan running shoes" or "performance running shoes." The more specific you are, the better the insights.

Step 4: Define key attributes

Select the features that define your product or service. Attributes help identify what drives customer willingness to pay. Examples include:

• Comfort
• Durability
• Well-known brand
• Sustainability

Step 5: Identify your target audience

Define who you want to survey by selecting relevant industries, demographics, and customer behaviors. Consider:

• Age range (e.g., 18-60 years old)
• Gender preferences (if applicable)
• Primary use cases (e.g., running, office wear, casual use)
• Geographic focus (specific countries or regions)

Step 6: Set up competitive comparisons

If relevant, compare your pricing to competitors. Select brands you want to benchmark against (e.g., Nike, Adidas, Puma) and measure how customers perceive value across different brands.

Step 7: Finalize and launch

Preview the study to ensure all details are correct. Once you're satisfied, launch it. After submission, data collection begins, and no further changes can be made.

Next steps

Once your study is live, Priceagent will collect responses and provide insights into pricing perception, customer segmentation, and competitive positioning.

For full details, watch the accompanying video guide