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Insights, strategies, and real-world pricing lessons. Explore expert articles to stay ahead in the world of pricing.

Insights Pricing Strategy Case Study: Edrington & Priceagent

Insights Pricing Strategy Case Study: Edrington & Priceagent

How Edrington uses data to master pricing in Sweden’s retail monopoly

Priceagent
Priceagent
Apr 1, 2026
April 1, 2026
Sales & Marketing
Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales
Priceagent
Feb 17, 2026
Company News & PR
The Price of a Deal: Why discounting may be solving the wrong problem

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of a Deal: Why discounting may be solving the wrong problem
Feb 16, 2026
Price Studies

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Winning on the Pitch, Missing Out in the Office What the SWE-PLN Game Teaches Us About Pricing
Price Studies
April 1, 2026
April 2, 2026

Winning on the Pitch, Missing Out in the Office What the SWE-PLN Game Teaches Us About Pricing

Sweden won the game, but did SvFF miss 7.1M SEK? Our pricing case study.

Insights Pricing Strategy Case Study: Edrington & Priceagent
Sales & Marketing
April 1, 2026
April 1, 2026

Insights Pricing Strategy Case Study: Edrington & Priceagent

How Edrington uses data to master pricing in Sweden’s retail monopoly

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales
Company News & PR
February 17, 2026

Priceagent Strengthens Leadership Team – Jonas Eliasson Appointed Head of Sales

Priceagent appoints Jonas Eliasson to lead global sales, boosting commercial execution.

The Price of a Deal: Why discounting may be solving the wrong problem
Price Studies
February 16, 2026

The Price of a Deal: Why discounting may be solving the wrong problem

Willingness-to-pay data suggests Black Week attracts more than bargain hunters.

The Price of Motivation: New year's resolutions lowers willingness to pay
Price Studies
February 16, 2026

The Price of Motivation: New year's resolutions lowers willingness to pay

January drives gym demand, but the revenue peak shifts sharply downward.

Smarter pricing, better promotions: why precision beats big discounts
Sales & Marketing
February 16, 2026

Smarter pricing, better promotions: why precision beats big discounts

How to design discounts that actually change buyer behavior.

Don't just set a price: quantify the value of every feature with forward-looking customer data.

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