Understanding your Priceagent dashboard & graphs (Video)

Introduction

Your Priceagent dashboard provides key insights into pricing data through interactive graphs. This guide gives an overview of how to read and interpret the graphs to analyze demand, revenue, and customer preferences. For a step-by-step walkthrough, refer to the accompanying video.

Market overview

The first tab shows an overview of the market, aggregating data from all pricing-related questions. The y-axis represents the total market share based on the sampled respondents, while the x-axis displays the price points from low to high. A slider allows you to adjust the graph’s scale for a clearer view.

Key graph elements

The dashboard includes multiple graph lines, each providing specific insights:

• Green Line (Revenue) – Shows revenue potential at different price points by multiplying price by market share.
• Red Line (Demand) – Represents market share at various price levels, highlighting the price with the highest demand.
• Price Walls & Pitfalls – Indicates points where demand significantly drops or increases, helping identify key price thresholds.

Max revenue vs. Max demand

The dashboard highlights key pricing insights, such as:

• The price that generates the highest total revenue (e.g., 299 SEK).
• The price point where demand is highest (e.g., 149 SEK). These two numbers help determine whether to prioritize revenue optimization or market share growth.

Using filters to segment data

The filter options allow you to compare pricing insights across different demographics. For example, you can isolate responses from specific age groups or genders to see how demand and revenue vary. If changes are made, filters can be reset to return to the full dataset.

Exporting data

Graphs can be downloaded as images using the export function, making it easy to share findings.

Respondent breakdown & screening data

Below the graphs, you can view details about who participated in the study, why some respondents were excluded, and how different demographics compare. This section also includes data on why certain participants chose not to buy the product.

Segmentation analysis

The segmentation tab allows you to break down results by individual attributes. Selecting different product features, such as design or sustainability, enables a deeper comparison of willingness to pay. Revenue and demand lines cannot be viewed simultaneously in this tab but can be switched between as needed.

Social media preferences

This tab helps identify which social media platforms have the highest concentration of potential buyers. For example, if YouTube has both the largest audience and the highest willingness to pay, it suggests focusing marketing efforts there.

Identifying price walls & plateaus

PriceAgent helps detect pricing thresholds where demand sharply changes. For example, demand might remain steady at both 100 SEK and 159 SEK, but 159 SEK is more profitable. Understanding these plateaus can guide optimal pricing strategies.

Project info tab

The final section provides a summary of the study, including start date, number of respondents, and all pricing-related questions included in the survey.

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By interpreting these insights, you can refine pricing strategies, optimize revenue, and better understand market behavior.

For more details, watch the accompanying video.

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