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Priceagent is the world’s first SaaS platform built to help businesses make smarter, faster, and more profitable pricing decisions based on customer willingness to pay. Powered by a proprietary algorithm refined over 10 years, Priceagent captures real-time customer insights and visualizes the full demand and revenue curve—uncovering key price walls and plateaus to deliver precise, actionable insights.

Our services benefit companies looking to raise prices without losing customers, expand into new markets with different buying dynamics, or set the right price for a new product or service. Businesses can also use our insights to assess their position against competitors, refine marketing messages, and identify the most valuable customer segments. We help companies fix underperforming products by understanding what drives purchases and at what price. For businesses considering an upgrade to their service, we validate demand and determine how much customers are willing to pay.

Priceagent is built on a decade of real-world pricing expertise, with a proprietary algorithm refined through 2.000+ successful projects. Trusted by over 1.500 global companies across industries, we deliver predictive insights with unparalleled precision.

Our approach is backed by millions of data points on customer willingness to pay. Many clients run multiple studies, and not a single company has ever rejected our results or questioned their accuracy. With PriceAgent, you take control of your pricing decisions, backed by a globally tested, proven methodology.

Yes, every time.

We do not store any personal information about the respondents in our studies.

Priceagent delivers insights beyond pricing, such as which product benefit drives the highest price, where and when customers prefer to buy, and how pricing varies across demographics, seasons, and sales channels. It can also reveal which customer segment is willing to pay the most and which product attribute maximizes revenue, even comparing pricing potential across different platforms like Facebook and Instagram.

Priceagent replaces outdated pricing research that relies on competitor pricing, data mining, and historical sales. Traditional methods assume competitors price correctly and that past data predicts future behavior, both often wrong. Making decisions based on these can lead to costly mistakes.

Instead, we use real people and real demand to measure willingness to pay, giving you precise, forward-looking insights at a fraction of the cost of traditional market studies. You stay in full control, running studies yourself and getting answers in hours. With PriceAgent, you can continuously measure and adjust your pricing, ensuring you always stay ahead.

We have real-time access to over 300 million people across 130+ countries, ensuring a diverse and relevant respondent pool for every study. To maintain data quality, each respondent undergoes multiple layers of verification before participating. AI-driven fraud detection screens out bots, duplicates, and low-quality responses, while secure survey connections prevent manipulation. Third-party fraud prevention adds another layer of security, ensuring only real and engaged individuals take part.

Beyond this rigorous quality controls, respondents go through qualification and disqualification steps at the beginning of each survey to ensure they match the target audience. Typically, 40%–60% are disqualified upfront, with another 10%–15% removed in post-processing for inconsistent or unreliable answers. This guarantees that only a statistically significant and trustworthy set of respondents remains, providing precise and reliable insights.

It depends on your sales volume and current pricing, but our studies typically reveal a 15% revenue increase potential without losing sales volume. A common rule of thumb is that businesses gain at least ten times our fees within 12 months of implementing our recommendations.

Priceagent utilizes a method that has been developed for many years. We have made enhancement to the popular Van Westendorp Price Sensitively Meter (PSM); the questions are asked in context of purchasing. These questions are also dynamic and can change with specific respondent. The analytic side of the PSM is also enhanced, leading to at least an order of magnitude better precision of the results. To achieve this, we developed our own software which we call our Predictive Demand Engine™. The use of proprietary software also substantially speeds up the analytic process and reduces cost.