In 2018 the founders of Atenga Insights, began thinking about how they could radically change their pricing consultancy. They saw how the insights helped businesses give their customers what they wanted and increased their sales and profits. But the process of giving them the insights was time consuming and costly. This inevitably led to that Atenga Insights further improving their market offering and challenging the pricing industry.
Even so, there were much more improvements to be made, and the team realized the solution was building a SaaS platform to speed up the process and sharpen the findings further.
PiceAgent is the world’s first Predictive Pricing Platform tailored for every company that wants to improve their price settings process. The aim is to give Pricing Power to all companies on the globe.
You can say that we are democratizing Pricing Research.