May 1, 2023
Consumption-based pricing models offer businesses a way to optimize pricing based on actual usage of a software product. In this…
Latest News
Pricing news
By Robert Tinterov
How Do We Know Whether Pricing Research Translates Accurately to the Real World
The fact that research from McKinsey Consulting has indicated that as much as 90% of all new products are underpriced (https://www.mckins...
Oct 19, 2021 / Read More
The Powerful Pairing of NPS and Willingness-to-Pay.
Many US businesses and global companies are increasingly adopting NPS (net promoter score) as a key metric to measure and evaluate custom...
Sep 16, 2021 / Read More
The Pivotal Profit Possibilities in Pricing Plateaus
As CEO of a leading global pricing research company that has executed almost one thousand different projects I know that the two things c...
Aug 18, 2021 / Read More
The Punishing Precision of Price Walls
In 1970 the popular VW bug carried a suggested retail price of $1,839 and held a firm position in the minds of US drivers as a great valu...
Jun 28, 2021 / Read More
The Ten Things Home Improvement Companies Need to Know About Pricing
The Ten Things Home Improvement Companies Need to Know About Pricing
Mar 12, 2021 / Read More
The Ten Things Golf Companies Need to Know About Pricing
1. Know the price walls for your category. Surprisingly unit volume is not always in a perfect direct inverse relationship to price at ev...
Feb 18, 2021 / Read More
Guides & other news
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April 27, 2023
Panel research is a powerful tool for understanding customer preferences, behavior, and willingness to pay. In this article, we will…
April 24, 2023
Retaining customers is a critical component of business success, as it is much more cost-effective to retain existing customers than…
April 20, 2023
Pricing is a critical component of a business strategy, as it directly impacts revenue and profit margins. In this article,…
April 17, 2023
How pricing strategies can help businesses maximize their Annual Recurring Revenue (ARR) and achieve long-term growth and sustainability.
April 13, 2023
In the retail industry, pricing plays a critical role in determining sales and profitability. Setting the right price point can…
April 10, 2023
In any business, pricing plays a crucial role in determining profitability. Setting the right price point can help businesses attract…
April 6, 2023
Discover how engagement metrics can help businesses make data-driven pricing decisions. Learn how to use engagement data for increased revenue…
April 3, 2023
Learn the key components of the sales growth formula and how a good pricing strategy can drive success in each…
March 21, 2023
This article explains what unearned revenue is, how it works, and its significance in accounting and finance. Unearned revenue refers…
March 16, 2023
Tips and Tools for Gaining an Edge on your competitions pricing. Read our full guide and learn how to leverage…
March 8, 2023
Discover how Price Elasticity Calculator helps businesses optimize their pricing strategy by measuring the responsiveness of consumer demand to changes…
February 27, 2023
Discover the benefits of bundle pricing, different pricing strategies, and best practices to follow when implementing bundle pricing. Learn creative…
February 15, 2023
This is a full guide to how you best launch a new product to the market, a full checklist of…
February 8, 2023
"Learn how to effectively target your qualified leads by using customer segmentation strategies. Discover the best methods for identifying and…
February 1, 2023
Learn how to set the best promotional price for your business with these tips on understanding your customers & calculating…
January 25, 2023
This guide will help you understand what pricing objectives are, why they are important, & how to determine the right…
January 18, 2023
What business strategy is optimal for you? Should you opt to gain marketshare or should you optimize for profit?
January 11, 2023
Are you all in to grow your business in 2023? These are the best pricing objectives you must have and…
January 4, 2023
These are all the well established pricing strategies and what their respective benefits and fallacies are.
December 19, 2022
Whenever you re entering a new market you need to ensure your prices are properly localized. This will increase both…