September 22, 2023
In the fast-paced realm of modern business, adaptability and innovation have become paramount. Amidst this digital revolution, the concept of…
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Pricing news
By Robert Tinterov
How Do We Know Whether Pricing Research Translates Accurately to the Real World
The fact that research from McKinsey Consulting has indicated that as much as 90% of all new products are underpriced (https://www.mckins...
Oct 19, 2021 / Read More
The Powerful Pairing of NPS and Willingness-to-Pay.
Many US businesses and global companies are increasingly adopting NPS (net promoter score) as a key metric to measure and evaluate custom...
Sep 16, 2021 / Read More
The Pivotal Profit Possibilities in Pricing Plateaus
As CEO of a leading global pricing research company that has executed almost one thousand different projects I know that the two things c...
Aug 18, 2021 / Read More
The Punishing Precision of Price Walls
In 1970 the popular VW bug carried a suggested retail price of $1,839 and held a firm position in the minds of US drivers as a great valu...
Jun 28, 2021 / Read More
The Ten Things Home Improvement Companies Need to Know About Pricing
The Ten Things Home Improvement Companies Need to Know About Pricing
Mar 12, 2021 / Read More
The Ten Things Golf Companies Need to Know About Pricing
1. Know the price walls for your category. Surprisingly unit volume is not always in a perfect direct inverse relationship to price at ev...
Feb 18, 2021 / Read More
Guides & other news
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September 9, 2023
PriceAgent Launch Press Release September 12th, 2023 FOR MORE INFORMATION: Ralph Fascitelli Ralphfascitelli@gmail.com Global Pricing Innovator Atenga Insights Announces Launch…
September 4, 2023
In today’s ever-evolving business landscape, sustainability is no longer an optional endeavor but a crucial imperative. As consumers become more…
August 29, 2023
In the dynamic world of retail, setting the right price for your products can be a game-changer. Retail price optimization…
August 3, 2023
Promotional pricing has become a powerful tool for businesses aiming to boost sales, attract new customers, and create a sense…
July 24, 2023
In today’s fiercely competitive business landscape, staying ahead of the curve is crucial for long-term success. One of the most…
July 11, 2023
In the competitive world of retail, pricing strategies play a vital role in determining the success of businesses. Finding the…
June 28, 2023
In today’s highly competitive business landscape, companies are constantly seeking effective strategies to differentiate themselves and attract valuable customers. One…
June 19, 2023
In today’s competitive business landscape, having a well-defined customer acquisition strategy is crucial for sustained growth and success. By strategically…
June 12, 2023
In the ever-changing business landscape, implementing effective price structures is crucial for maximizing profitability and meeting customer expectations. This article…
May 1, 2023
Consumption-based pricing models offer businesses a way to optimize pricing based on actual usage of a software product. In this…
April 27, 2023
Panel research is a powerful tool for understanding customer preferences, behavior, and willingness to pay. In this article, we will…
April 24, 2023
Retaining customers is a critical component of business success, as it is much more cost-effective to retain existing customers than…
April 20, 2023
Pricing is a critical component of a business strategy, as it directly impacts revenue and profit margins. In this article,…
April 17, 2023
Annual Recurring Revenue (ARR) is a key metric for measuring the growth and sustainability of subscription-based businesses. Pricing strategies play…
April 13, 2023
In the retail industry, pricing plays a critical role in determining sales and profitability. Setting the right price point can…
April 10, 2023
In any business, pricing plays a crucial role in determining profitability. Setting the right price point can help businesses attract…
April 6, 2023
How to Optimize Your Business Strategy In today’s digital age, engagement metrics have become an essential part of measuring the…
April 3, 2023
Sales growth is a key objective for most businesses, but achieving sustained growth can be a challenge. In this article,…
March 21, 2023
Unearned revenue, also known as deferred revenue, is a term that refers to the money a company receives in advance…
March 16, 2023
In today’s competitive market, businesses need to have a clear understanding of their competitors’ pricing strategies. By gathering competitive pricing…