A pioneering sporting goods manufacturer, renowned for innovative cycling accessories, faced stagnating sales despite a targeted strategy aimed at electric bicycle owners. Despite extensive media coverage and case studies, the expected sales boost was elusive.
Employing the PriceAgent app, we delved into comprehensive analyses of customers’ willingness to pay across diverse demographic variables and market segments in Sweden, Germany, and the United Kingdom. Surprisingly, our findings unveiled that demand among electric bicycle owners was not as promising as anticipated. Instead, bike commuters demonstrated a significantly higher willingness to purchase. Harnessing this insight, we not only shifted the marketing focus but also identified optimal pricing for each market, maximizing sales volume. This success story demonstrates how the PriceAgent app outshines conventional consultancy approaches, providing actionable insights for transformative results.