March 8, 2023
As a business owner, marketer, or analyst, pricing strategy is one of the most critical decisions you make. Setting the…
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Pricing news
By Robert Tinterov
How Do We Know Whether Pricing Research Translates Accurately to the Real World
The fact that research from McKinsey Consulting has indicated that as much as 90% of all new products are underpriced (https://www.mckins...
Oct 19, 2021 / Read More
The Powerful Pairing of NPS and Willingness-to-Pay.
Many US businesses and global companies are increasingly adopting NPS (net promoter score) as a key metric to measure and evaluate custom...
Sep 16, 2021 / Read More
The Pivotal Profit Possibilities in Pricing Plateaus
As CEO of a leading global pricing research company that has executed almost one thousand different projects I know that the two things c...
Aug 18, 2021 / Read More
The Punishing Precision of Price Walls
In 1970 the popular VW bug carried a suggested retail price of $1,839 and held a firm position in the minds of US drivers as a great valu...
Jun 28, 2021 / Read More
The Ten Things Home Improvement Companies Need to Know About Pricing
The Ten Things Home Improvement Companies Need to Know About Pricing
Mar 12, 2021 / Read More
The Ten Things Golf Companies Need to Know About Pricing
1. Know the price walls for your category. Surprisingly unit volume is not always in a perfect direct inverse relationship to price at ev...
Feb 18, 2021 / Read More
Guides & other news
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February 27, 2023
Are you looking for ways to increase your sales and profits? One pricing strategy you may want to consider is…
February 15, 2023
Guide: Launching in a New Market Guides, News February 15, 2023 Table of content Strategies to Adopt Before Launching a…
February 8, 2023
How to Best Target Your Qualified Leads Based on Customer Segmentation News February 8, 2023 Emma A typical sales cycle…
February 1, 2023
Setting the Best Promotional Price Guides, News February 1, 2023 Emma The sole aim of any business is to make…
January 25, 2023
How to Use Pricing Objectives to Increase Profitability News January 25, 2023 Emma The sole aim of any business is…
January 18, 2023
Sales Volume vs. Profit Margin: Which One Is the Best Pricing Strategy? News January 18, 2023 Emma There are different pricing…
January 11, 2023
How to Use Pricing Objectives to Increase Profitability News January 11, 2023 Emma The sole aim of any business is…
January 4, 2023
News January 4, 2023 Different kinds of pricing strategies Pricing can be the make-or-break factor for any business. Whether you’re…
December 19, 2022
How to best localize your prices News December 28, 2022 Table of content What Does Price Localization Mean? Types of…
December 14, 2022
Lever pricing in your business to increase profitability News December 14, 2022 Table of content What Is a Business Lever? …
December 1, 2022
Getting people to buy your product News December 1, 2022 Table of content 1. The price is too high 2.…
November 22, 2022
What does my customer value in my product? News November 22, 2022 Table of content Why is there a dichotomy…
November 16, 2022
Demand: How It Works News November 16, 2022 Table of content Understanding demand How demand is affected in products and…
November 14, 2022
tech at work News November 14, 2022 Table of content 1. Streamlining workflows with tech 2. CRMs 3. Webhooks in…
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